Heineken appoints Dentsu Aegis to global media roster
Heineken has appointed Dentsu Aegis Network (DAN) to its roster of global media agencies, alongside current agency, Starcom MediaVest (SMG).
This follows the brand’s decision to review media planning and buying for its brands worldwide and consolidate to two media agency networks. The company’s objective is to improve both the effectiveness and efficiency of its marketing communications across the world.
Updated at 10.16am on 14 February to reflect that it’s not Carat South Africa, as initially communicated to MarkLives, which is to be the local agency. We regret the error.