Havas, Ivan Moroke launch “Co-Currency”
Havas Southern Africa has joined forces with Ivan Moroke in a new business venture to be named “Co-Currency”. While the business is part-owned by Havas, it will be run independently of the Havas Group in Southern Africa.
Moroke will be responsible for building the business in South Africa and across the continent, and part of his mission will be to ensure skills transfer to the clients his team works for.
“Co-Currency is a brand-strategy consulting firm with a significant difference,” says Moroke. “We intend to go past communication into all the consumer touch points, focusing on how the customer views the business from the outside in, rather than how the business views the customer from the inside out.”
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