Guess the Lions — take a bet
The ACT Responsible mission is “to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices.”
Visitors to the site may bet on ads that they think will be awarded this year, via US$1 micro-bets. Once all category prize lists are revealed at the end of the festival, those who betted correctly stand in line to be rewarded with Shots and Spotify subscriptions, Fotolia accounts and more.
International creative directors and CEOs will also share their predictions on the site. So far, the site has raise US$1000 and the hopes to raise US$2000 by the end of the event.
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