GSK appoints agency
Wunderman SSA has been appointed to manage four key GlaxoSmithKline (GSK) brands — Grandpa headache powder, Calpol paediatric syrup, Voltaren anti-inflammatory and Otrivin nasal decongestant — after a five-way, multinational agency pitch earlier this year.
“We have full confidence in Wunderman to connect with our target audiences in a way that is effective and relevant,” says Karel Viviers, GSK Africa media manager. “They have demonstrated that, even though they are part of a global agency network, they clearly understand, and are in touch with the local market; a critical criterion for the likes of Grandpa.”
“This is the first big win for the year for our agency, and we’re thrilled to have the opportunity to work through-the-line with this prominent international company on these recognised local and global brands,” says Haydn Townsend, Wunderman SSA GCEO. “The timing of this significant win is propitious in the context of the news about Wunderman and J. Walter Thompson’s partnership [in late 2018, WPP announced that Wunderman and J. Walter Thompson would unite to form Wunderman Thompson]. It’s a superb start to 2019 and a prized client to bring into the new, joint agency.”
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