GroupM names SSA CEO
GroupM, the media investment group, has announced the appointment of Federico de Nardis to the role of CEO of GroupM Sub-Saharan Africa (SSA). De Nardis was most recently CEO of Maxus Europe, Middle East & Africa (EMEA), and will relocate to South Africa.
Michelle Meyjes, GroupM CEO of South Africa, had planned a year ago to step down from her role, which she has held for eight years. Under Meyjes’ leadership, the GroupM SA operations has grown to 480 employees, including staffers at Yonder Media, in which GroupM purchased a majority stake in 2015.
CEO of SSA is a new role for GroupM and aims to support growth plans of both global and regional clients. De Nardis will oversee operations and development for 24 countries in the region and report to Dominic Grainger, CEO of GroupM EMEA.
Prior to this role, de Nardis spent seven years at Maxus, where he was named chairman and CEO, Maxus Italy in 2010, and was promoted to CEO of Maxus EMEA in 2012. He also has history with GroupM, as he worked for its dedicated venture with Fiat, named MC2, for four years. He also spent time at Alchera Group, Fiat and Saatchi & Saatchi earlier in his career.