Geometry’s new brand ID, logo
Geometry, Global WPP’s brand experience agency, has unveiled a new brand identity which is meant to reflect the changes it’s gone through since launching in 2013.
“A lot has changed in five years. Our world has become more digitised and fractured, and brands are thinking more about how to optimise their sales in an omnichannel world,” says Steve Harding, global CEO. “Geometry has evolved to meet these needs, and our new branding is a reflection of this evolution. It says we are a modern, omnichannel agency that focuses on the entire ecosystem that exists around our clients’ brands — a diverse, curious, solutions-driven company that is confident and ambitious for the future.”
The new identity was created in-house by the Geometry team in Hamburg, Germany. It includes a new logo word mark and monogram, a new color palette, and a set of symbols that represents diverse disciplines and expertise coming together to solve problems.
Says Jon Hamm, global chief creative officer, “This new look reflects our confidence and aims to capture the magic of the geometric world and bring to life the beauty inherent in it. We have moved away from the defined, rigid representation of our past to a more fluid, curved, organic identity that is representative of our exciting future.”