Game South Africa appoints creative agencies

Game South Africa has appointed The Odd Number as its new brand agency, and Ogilvy South Africa as its retail agency, effective 1 July 2019.

This follows an extensive procurement process which saw four major agencies shortlisted for the main business. According to a statement issued by Game, all four were exceptional but two stood out the strongest in brand work and retail work, respectively.

“We are excited to work with these two dynamic agencies to reposition Game in the hearts and minds of the South African consumer,” says Katherine Madley, Game brand and customer director.

Game, which has 149 stores in 12 African countries, is a subsidiary of Massmart Holdings.

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