Gala-Holten, Dyeshana take Joe Public reins
Current Joe Public deputy MD Khuthala Gala-Holten has been promoted to MD and, together with ATL CCO, Xolisa Dyeshana, is taking full leadership of the ATL specialist agency within Joe Public United, which has also been “newly digitised”. Founding partners, Pepe Marais and Gareth Leck, and group strategic director Laurent Marty are moving across into group roles.
The above-the-line specialist agency is combining “creative thinking with specialist digital DNA” to create new ‘digitised’ above-the-line cluster units for delivering cross-platform ad campaigns. At the same time, Joe Public Connect will continue as the group’s specialist digital services and innovation hub.
Comments Gala-Holten, “This renewed focus ensures our long-term sustainability as we continue to strive for the growth of our people, our clients and our country in this new digital landscape.”
Adds Dyeshana, “It’s never been a more exciting time to be in advertising — as we traverse the set boundaries of yesteryears’ way of communicating, in a world that’s fast becoming mobile-led in every conceivable way.”
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