Future of Grocery & e-Commerce Report
Consumers are no longer shopping entirely online or offline but rather taking a blended approach, using whatever channel best suits their needs.
This is one of the key findings of the just released Nielsen Future of Grocery Report based on a survey that polled 30 000 online respondents in 60 countries to understand how digital technology will shape the retail landscape of the future.
Nielsen Africa Retailer Services and E-Commerce MD Harsh Sarda says; “Despite varying levels of network infrastructure, access challenges and modern trade development for markets in Africa, overall Internet penetration is on the increase and the most successful modern and traditional trade retailers and manufacturers will be those at the intersection of the physical and virtual worlds, leveraging technology to satisfy shoppers how, when and where they want to shop.”
“A key aspect of meeting these needs is in-store digital enablement options that bring the ease, convenience and personalisation of online to brick-and-mortar stores. Instituting digital strategies into the in-store experience is therefore not just a nice-to-have for key consumer markets -these options can increase dwell time, engagement levels, basket-size and shopper satisfaction,” he adds.
* 13% of local respondents say they already use online or mobile coupons and 52% would definitely be willing to use in future
* 60% of respondents say they are already using or are definitely willing to use retailer apps or loyalty apps on their mobile phone to receive information or offers, while in store
* 60% of respondents are already using or keen to use store Wi-Fi via their mobile phone to receive more information or offers while in-store
* 71% of local respondents say they would like to be able to avoid queueing (standing in line) altogether by having their bank payment automatically charged as they walk out the store
* 65% of local respondents said they are already using or willing to use hand held store scanners to purchase products as they shop to avoid checkout lines
* 68% of respondents are using or willing to use, self-service checkouts to reduce checkout time.
To download a copy of the full report, please visit Nielsen’s website at www.nielsen.com.
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