EXCLUSIVE: Neo Mashigo joins M&C Saatchi Group
The new creative partner for the M&C Saatchi South Africa Group is the multi-award-winning Neo Mashigo.
Based out of Cape Town, his primary role will be to help build the M&C Saatchi Group of Companies by partnering Gordon Ray (founding partner: ECD Cape Town) and Adam Weber (partner: ECD Johannesburg) within M&C Saatchi Abel, as well as the leadership teams from Dalmatian, Creative Spark and Avatar where needed.
His core focus will be as active creative custodian and key creative partner on the Heineken and Strongbow business, as well as their brand portfolio across M&C Saatchi Africa. Additionally, the partners will involve him in key projects across the group in both the Cape Town and Joburg offices.
He will also sit on the national executive management team for SA and on national manco and regional Joburg and Cape Town mancos.
Mashigo is the co-founder and ECD of I See A Different You. He is former chairman and a current board member of The Loerie Awards, as well as a member of the Creative Circle committee. Before joining I See A Different You full-time, Neo was ECD at Ogilvy & Mather Johannesburg and FCB Joburg.