Account Moves

EXCLUSIVE: Nedbank announces agency for consumer PR

Nedbank has appointed Riverbed to manage its consumer-facing PR. “This win is testament to the agency’s ability to develop sound brand strategies with compelling creative ideas,” says Monalisa Zwambila, Riverbed founder and CEO.

“Nedbank’s strategy is responding to the rising societal demand for purpose-led work, something that Riverbed has always been committed to as a guiding philosophy,” continues Zwambila. “While Riverbed has established itself as a through-the-line creative agency, and although there’s an ever-growing convergence of disciplines, PR is attracting more prominence, particularly when driving social impact. Riverbed is determined to play more in this space.

“The Nedbank win is big for the agency. Working on a brand that is focused on doing good made this opportunity even more exciting for us when we pitched for the work. It also allowed us to do work we’re good at: category-breakthrough ideas that spark conversation and deliver impact well beyond the norm.”