EXCLUSIVE: Aromat, Knorrox appoint new agency
Unilever has appointed Avatar to work on its Aromat and Knorrox food brands in South Africa. These two are the second Durban-based client wins for the full service agency, following its Chicken Express win in October 2019.
According to Avatar, it’s been tasked with using digitally led ideas to further entrench the brands in the hearts and minds of South Africans. Says Veli Ngubane, Avatar founding partner and group MD, “We are honoured to be given the opportunity to work on such iconic Unilever brands that most of us grew up with and we look forward to producing market-relevant work that connects with the consumer, growing the brands’ market share and also us working with more Unilever brands in the future,”
“We were impressed by Avatar’s insights into the local market while managing the balance with being able to manage global brands,” says Vuyokazi Henda, Unilever foods division marketing manager, Africa. We are looking forward to the future with the Avatar team on these brands.”