Etiket appoints group MD
Samantha Condon has been appointed group MD for both Etiket Brand Design and its sister advertising academy, Sum of 21, effective 1 February 2020. The role of Janhendrik Oosthuizen, the current group CEO, has been altered to make room for Condon’s inclusion in exco, and he now becomes chief vision officer.
Condon began her career at FCB, where she spent 13 years in various roles that culminated in her becoming the agency’s commercial manager. She then moved to MetropolitanRepublic in August 2013 as group operations director, managing the operational side of the business across Africa.
In 2015, Condon established her own business, Read Between The Lines, providing management consultancy services to agencies. While running her successful consultancy business, she developed a close relationship developed with Etiket and Sum of 21 that has now led to her permanent appointment.
“I’m incredibly excited to take on this opportunity and work with the teams at Etiket and Sum of 21 as we embark on positively evolving our service offerings,” she says. “My years of industry experience, as well as the journey I have taken over the past five years of being an entrepreneur, building my business and other businesses from the ground up, working on large multinational pitches and lecturing students at Red and Yellow and AAA, [have] prepared me for this role. The values held by the teams at Etiket and Sum of 21 are aligned to mine, making it an easy decision to take on this challenging, but immensely rewarding task.”
Comments Oosthuizen, “We are entering our 13th year in the industry, and the introduction of Sam means that I will be able to grow our product offering and develop opportunities to enhance our Human Impact methodology, while Sam will take over the executive and management duties. Etiket and Sum of 21 are truly ready to make waves in the industry!”