Ethiopian Airlines appoints SA comms agency
Africa Communications Media Group has been appointed by Ethiopian Airline to manage its public relations in South Africa. The agency will be responsible for PR campaign development and execution, strategy implementation, media relations and crisis management. The key areas of focus will be brand-building, generating awareness and increasing engagement.
“We are so pleased to be selected as the communications agency for Ethiopian Airlines,” says Mimi Kalinda, Africa Communications Media Group GCEO . “There is a great deal of opportunity to work creatively with the brand. We are looking forward to building it and raising awareness of their extensive offering.”
“We are looking forward to working with Africa Communications Media Group on promoting the product and services of the airline to the wide client base and general public in south Africa,” says Abel Alemu, Ethiopian Airlines Southern Africa regional manager. “They approached the brief with a great deal of creativity and expertise, which was paramount to us in finding the right agency to work with.”