Epica announces 2018 Grands Prix
The US, Italy, Ireland, Germany and Japan have won Grands Prix in the 2018 Epica Awards held last night, Thursday, 15 November 2018 in Amsterdam. Network of the Year went to McCann Worldgroup, Agency of the Year to Forsman & Bodenfors, and Production Company of the Year to Blur Films.
France topped the country rankings with 53 awards, including 12 golds.
- Responsibility: “Price On Our Lives”, March For Our Lives, McCann NY
- Alternative: “Go With the Fake”, Diesel, Publicis Italy
- Design: “LA Original”, Mayor’s Fund for Los Angeles, 72andSunny
- Digital: “JFK Unsilenced”,The Times News UK & Ireland, Rothco/Accenture Interactive
- Print: “Highlight the Remarkable”, Stabilo, DDB Group Germany (Berlin)
- Film: “The Party Bus”, Shiseido
Winner of the new Responsibility Grand Prix for cause-related work, the “Price On Our Lives” campaign allowed the students of America to protest against gun violence with a potent symbol: the price of their lives as calculated by the amount of money the NRA donates to politicians, divided by the total number of students. The price tag amounted to little more than a dollar.
The Alternative Grand Prix, also a new prize, went to Publicis Italy and Diesel for a campaign that struck back against counterfeit fashion. Diesel created its own rip-off brand, “DEISEL”, and sold it in a shabby New York pop-up store during fashion week, before revealing that, yes, the clothes really were authentic; only the label was wrong. Plus, this was a limited edition.
The Digital Grand Prix winner used digital technology to recreate the speech John F Kennedy would have given at the Dallas Trade Mart, had he not been killed by an assassin’s bullet on 22 November 1963.
The Print Grand Prix-winning campaign for Stabilo highlighter pens literally “highlighted” talented women who’d been neglected by history and forced to stand in the shadow of their male counterparts.
The Design Grand Prix winner created a new and dynamic identity for the multifacted city of LA on behalf of the Mayor’s Fund for Los Angeles.
The Film Grand Prix was won by Shiseido in-house for its quirky and poetic film “The Party Bus”, which combines animation, special effects and drama to tell a contemporary fairy tale.
For more, go to www.epica-awards.com.
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