Dustin Chick to head M&C Saatchi’s new SA PR offering
Dustin Chick (@dustinchick) has joined M&C Saatchi Group South Africa to launch the its new PR agency, Razor. Chick comes from Ogilvy South Africa, where he served as head of strategy: influence & public relations.
“When we were looking to expand our service offering into the PR and influence space with Razor, we knew we needed to drastically differentiate ourselves from our competitors in an already overcrowded space in order to stand out,” says Mike Abel, M&C Saatchi Group SA founding partner and GCEO. “With Dustin’s innovative approach to and his recognition in developing reputation-changing narratives, he was a natural fit to take on this challenge.”
Chick, who was recently recognised by the Holmes Report as one of the top 25 innovators in communications across Europe, Middle East and Africa, will be based at M&C Saatchi Group SA’s Johannesburg office but will work closely with all business units across Cape Town and Africa.