DStv appoints lead sponsorship, activations agency
DStv has appointed Playmakers as its lead sponsorship and activations agency, following a successful pitch process. This will see Playmakers conceptualise and leverage DStv’s sponsorship and activations efforts in and around its areas of customer experience and engagement.
“A large portion of sponsorship value is driven through broadcast and content,” says Matt Ellenbogen, Playmakers group MD. “This is a space that is changing rapidly at the moment. We believe our new partnership with DStv will also keep us closer to what is developing in the broadcast and content space.”
“We’re excited to have Playmakers as one of our core agencies that will propel our business objectives through our various valued sponsorship and partnership properties,” says Simon Camerer, MultiChoice chief customer officer. “The Playmakers team delivered a pitch presentation that showcased thought leadership, a strong understanding of our business challenges and global trends shaping broadcasters today. We look forward to working with the award-wining agency and wish them all the best.”