Discovery appoints MetropolitanRepublic
Discovery has appointed MetropolitanRepublic as its agency of record across its South African operation. This means the integrated communications agency will be servicing Discovery’s entire portfolio, including Health, Life, Invest, Insure and Vitality, as well as its soon-to-be-launched bank.
“We did not win the account in the traditional way,” explains Alison Deeb, MetropolitanRepublic CEO. “Discovery hadn’t worked with a dedicated agency for many years, but rather chose to partner with a few agencies on their respective brands.”
In October 2016, MetropolitanRepublic was invited to pitch on a Discovery project, along with three other agencies. “After a number of iterations, we were awarded the Discovery broadcast sponsorship campaigns for the English Premier League and Sky Sports sponsorship,” she says.
According to Deeb, the experience was positive for both Discovery and MetropolitanRepublic. “It was after this work that Discovery decided to appoint us as its agency of choice. They loved our work and work ethic, and saw us as the right creative partner.”