Dentsu Aegis to support female-founded startups
Dentsu Aegis Network South Africa has announced the launch of Female Foundry, an initiative to support local female entrepreneurs. Developed by iProspect (a DAN agency) in Singapore, South Africa has become the fifth market to launch the business growth programme.
Delivered in partnership with the Global Entrepreneurship Network, 20 entrepreneurs will be selected to participate a three-day bootcamp. This culminates in a mentoring phase, during which female entrepreneurs are paired with a mentor from SA to take part in regular sessions. During the programme, the cohort will have access to tools, training, connections and resources, empowering them to thrive in today’s complex digital economy.
“Fortunately, at DAN, 69% of our employees are female,” says Koo Govender, Dentsu Aegis Network SA CEO. “However, we still have a responsibility to our community to take an active stand in bridging the gap in gender parity across SA. At DAN, we plan to assist with the gender-parity gap through the launch of our Female Foundry programme. In today’s competitive environment, mentorship is even more vital to ensure we empower female-run businesses and assist female entrepreneurs with acquiring skill sets without having to overextend themselves financially.”
If you’re a female entrepreneur and interested in participating in this year’s programme, go to thefemalefoundry.com for more info and to apply.