Dentsu Aegis Network signs new affiliate in Ghana
Insel Communications has announced its new affiliation with advertising network, Dentsu Aegis Network Sub Saharan Africa (SSA).
The partnership will enable Insel, whose strength lies in strategic creative content, design, digital and production services, to tap into the strong media capability of Dentsu Aegis Network (DAN), as well as its significant network that spans southern Africa, Nigeria, Ghana, Kenya, and Tanzania as owned businesses, with affiliates and affiliate partnerships in another 32 markets across SSA.
For DAN, the affiliation enables it to offer a 360-degree service to its clients with creative input from what it describes as one of the most-innovative agencies in the country. Insel has received multiple industry accolades in the region including: Advertising Association of Ghana’s best agency for 2015 and 2016, and awards from the Ghana Telecom Awards and the Chartered Institute of Marketing Ghana in 2013 and 2015. This partnership gives both businesses an increased advantage in the market.
Says CEO of DAN Ghana, Andrew Ackah: “This partnership will consolidate our leadership status in the marketing communications continuum in Ghana.”