Dentsu Aegis acquires John Brown Media
Dentsu Aegis Network has announced that it has acquired branded content agency John Brown Media. Established in 1987 and now with more than 225 staff, John Brown Media is headquartered in London and has offices in South Africa, Hong Kong and Dubai. John Brown revenue stood at GBP 16,700,000 for the year ended March 2014.
Dentsu Aegis Network has agreed to acquire an 85% stake in the company with options in place that would allow expansion to 100% shareholding after 2018.
Following the acquisition, John Brown Media will retain its brand identity and Andrew Hirsch, CEO, John Brown Media, will report to Tracy De Groose, CEO, Dentsu Aegis Network UK & Ireland.
“The Dentsu Group has to date provided its clients with services in the digital performance domain through iProspect, one of the Group’s global network brands,” according to a Dentsu statement. “The acquisition of John Brown Media, one of the world’s leading branded content agencies, will strengthen the cooperative relationship that the company already has with iProspect and other Group companies, and contribute to the maximization of client ROI through highly differentiated value – added solutions.”
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