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Radar
Duncan Palmer

Creative Ops to optimise agency performance

  •   Feb 7, 2018
  •   0

Former ad exec, Duncan Palmer, has launched Creative Ops, a company which assists agencies to put in place operational processes, workflows and technology to keep agencies running at full strength, no matter what challenges life (and Cape Town) throws at them.

Ad agencies, like any business, faces operational risk, be it lack of water, fire damage or even the changing nature of work that increasingly falls outside of the traditional 9-to-5. Creative Ops combines Palmer’s passion in using technology and systems to improve the creative process and its outputs, thereby giving ad execs a clear view of what’s actually going on in their studios to allow them to make data-led decisions.

“The threat of Day Zero has those in charge of agency operations urgently putting into place plans to keep the office open once the taps run dry and figuring out how to ensure employees run at full strength while working remotely,” notes Palmer. “Can you imagine the chaos? Communication gaps that plague projects while people work in the same office will be exacerbated tenfold when half the team are working from home and working different shifts while they queue to collect water during the day.

“Creative Operations has a key role to play in helping creative teams perform at optimum levels — whether they are sitting across from one another or working remotely, suburbs, or even time zones, apart. Creative teams that don’t have clearly defined processes and workflows will never be able to produce amazing work in a sustainable and scalable manner. The same is true if employees haven’t fully bought into and practice said processes, even if these have been painstakingly documented and uploaded to the agency intranet.

“Far from being a frustrating admin drain on creatives, good creative operations seek to streamline the entire creative process, from client brief to concept presentation [and] campaign execution, and give creative teams the space and structure required to produce behaviour changing work within the budgeted hours,” he concludes.

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Columns

  • #AgencyFocus – Sabrina Forbes
    #AgencyFocus – Sabrina Forbes
  • #Campaigns – MarkLives
    #Campaigns – MarkLives
  • #Immersion – Moonga Mkandawire
    #Immersion – Moonga Mkandawire
  • #Marketers – MarkLives
    #Marketers – MarkLives
  • Adnalysis – Bogosi Motshegwa
    Adnalysis – Bogosi Motshegwa
  • Agency Leaders – Most Admired Poll
    Agency Leaders – Most Admired Poll
  • Agency Life – TJ Njozela
    Agency Life – TJ Njozela
  • Back2Basics – Mark Eardley
    Back2Basics – Mark Eardley
  • Big Q – MarkLives Panel
    Big Q – MarkLives Panel
  • Big Reads on MarkLives
    Big Reads on MarkLives
  • Brand Culture – DK Badenhorst
    Brand Culture – DK Badenhorst
  • Brands & Branding – Affinity Publishing
    Brands & Branding – Affinity Publishing
  • By Invitation Only – Motive
    By Invitation Only – Motive
  • Circulation Data – ABC Analysis
    Circulation Data – ABC Analysis
  • Clicks 'n Tricks – Charlie Stewart
    Clicks 'n Tricks – Charlie Stewart
  • Dear Radio – Paulo Dias
    Dear Radio – Paulo Dias
  • Fair Exchange – Erna George
    Fair Exchange – Erna George
  • FastForward – Marguerite Coetzee
    FastForward – Marguerite Coetzee
  • Gestalt – Leeya Hendricks
    Gestalt – Leeya Hendricks
  • Headspace – Tenielle Maris
    Headspace – Tenielle Maris
  • Hermaneutics – Herman Manson
    Hermaneutics – Herman Manson
  • Market Research Wrap – MarkLives
    Market Research Wrap – MarkLives
  • Masterclass Notes – Johanna McDowell
    Masterclass Notes – Johanna McDowell
  • Media Design – Shane de Lange
    Media Design – Shane de Lange
  • Media Redefined – Martin MacGregor
    Media Redefined – Martin MacGregor
  • Only Connect – Bradley Elliott
    Only Connect – Bradley Elliott
  • South African TV Ratings
    South African TV Ratings
  • The CX-Files – Julia Ahlfeldt
    The CX-Files – Julia Ahlfeldt
  • The Interlocker — We cover comms
    The Interlocker — We cover comms
  • The Martini Shot – Bobby Amm
    The Martini Shot – Bobby Amm
  • The Power Report – Megan Power
    The Power Report – Megan Power
  • The Suit – Jason Harrison
    The Suit – Jason Harrison
  • Thinking B2B – Warren Moss
    Thinking B2B – Warren Moss
  • Young, Gifted & Killing It – Veli Ngubane
    Young, Gifted & Killing It – Veli Ngubane
  • View All
  • Account Manager
    Feb 17, 2019
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    Feb 17, 2019
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    Feb 17, 2019
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    Feb 17, 2019
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    Feb 17, 2019
  • Social Media Manager
    Feb 17, 2019
  • Digital Startegy Intern
    Feb 17, 2019
  • Digital Startegist Intern
    Feb 17, 2019
  • Data Analytics
    Feb 14, 2019
  • Account Manager
    Feb 14, 2019
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