Crawford Schools appoints digital agency
Conversation LAB has picked up the digital business of Crawford Schools, appointed to develop and implement a comprehensive search strategy for both organic and paid media across the full 20 campuses in South Africa. Central to the success of the strategy will be the effective use of content marketing to engage both pupils and parents across the purchase funnel.
“We have worked with Conversation LAB across the group for some time now, primarily in the tertiary division, building a very strong and trusted partnership,” says Adam O’Hara, ADvTECH Schools divisional digital marketing manager. “It is great to now have them working with the school division and applying the same winning formula to help us continue to grow the Crawford brand.”
Other tertiary brands in Conversation LAB’s stable include Varsity College, Business School, Vega School of Branding and Design, and Rosebank College.
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