Conversation LAB wins Markham social media biz
Conversation LAB Cape Town has won the social media account of fashion retailer, Markham. This men’s fashion brand, dating back to 1873, is a leader in The Foschini Group stable, with over 300 stores nationwide.
Conversation LAB has been appointed to manage the complete integration of all four social media accounts of Markham, including media planning and buying, content creation and community management. The agency will also be analysing data to its ecommerce site to help with better conversions and ROI.
Says Edward Spearman, Conversation LAB Cape Town agency lead, “Markham is an iconic brand with a deep South African fashion heritage. We have just turned five years old at Conversation LAB and could not be more excited and proud to be partnering with such a massive player in the retail space.”
Conversation LAB, which is headquartered in Durban, recently expanded into Johannesburg, Cape Town and London.