Colourworks wins GE Africa
Colourworks has been appointed the below-the-line marketing agency to service General Electric across Africa, following a pitch against 18 competing agencies.
“Expanding our client base in Africa has always been part of our brand vision,” says Lexy Geyer, Colourworks account director. “To work with a global business such as General Electric — a multinational conglomerate and a major global player in the healthcare, digital, industrial and engineering segments — is a huge win for our team. Colourworks is set up and ready to support GE and excited about the possibilities that this partnership will bring.”
— One subscription form, three newsletters: sign up now for the twice-weekly MarkLives newsletter, including Ramify headlines; The Interlocker, our new monthly comms-focused mailer; and/or MarkLives Zambia!