Cannes Lions drops prices, categories for 2018
Following sustained industry pressure that has seen Publicis Groupe pull out of the 2018 awards event and WPP threatening to review its own involvement, Cannes Lions has announced a number of changes to the delegate experience and awards structure.
As a result of the reorganisation
- The 65th edition of International Festival of Creativity will run for five days (down from eight), from Monday 18 June to Friday 22 June 2018.
- The Lions will be organised across nine core tracks to better reflect and support the fast-moving creative industries
- The new tracks will simultaneously provide the foundation for the festival’s content programme – speakers, panel sessions and workshops – to help attendees navigate the festival more easily
- The points allocations for the Special Awards (Holding Company of the Year, Agency of the Year, Network of the Year) have been changed to appropriately reward the very best work
- 120 Lions sub-categories (or around 20% of the total 2017 tally, estimates AdAge) have been removed
- Charity and NGO work will now be presented to the jury separately from brand-led work; the first step to separate charity and brand work
- A new entry cap means that each piece of work can only be entered into a maximum of six Lions
- Lions Innovation and Lions Entertainment return in their established home in Palais 2, with Lions Innovation extended across the entire week with a full programme of content to reflect the importance of technology as an enabler of creativity
Changes to the Lions
- The Cyber Lions, Integrated Lions and the Promo Lions will be retired
- The Brand Experience & Activation, Creative e-commerce and Social & Influencer Lions will be launched as part of the new architecture
- The craft categories within Print, Outdoor and Design will be removed from their respective Lions to be judged by a specialist Industry Craft Jury.
Following on from conversations with the City of Cannes, the first in a series of benefit packages for festival attendees has also been unveiled. Alongside capped taxi fares and expanded free Wi-Fi facilities along the Croisette, hotel prices will be frozen for 2018, and fixed-price menus will be on offer exclusively for festival badge holders at more than 50 restaurants.
Next year’s festival also marks the introduction of a new initiative aimed at nurturing global young talent across the industry. One Young Lions delegate pass will be given free to every office which entered more than 15 entries at the 2017 festival, totalling more than 650 free places for the festival in 2018.
Awards shows will also be spread beyond the Palais. Submissions and award winners will be displayed on screens on the beach and around Cannes, creating a much-bigger role for the work in the overall festival experience.
Next year’s festival will also mark the first time that every awards show will be available to view for free on all major platforms.