#CampaignRadar: Ocean Basket’s interactive Nutriguide
With the rise of healthier food choices and informative dining trending on the tip of everyone’s tongue, retail food chains are stepping up to meet the nutritional demands of their customers. The interactive Nutriguide, which gives a live calorie tally and dropdown nutritional-value table, is Ocean Basket’s response.
Together with Nicci Robertson, nutritionist, author and founder of the Re-Invent Company, the seafood chain constructed the optimum nutritional value for every menu item based on its recipes, including fish and chips, Mediterrasian Sushi, the newly introduced meze nibbles and desserts. The result? A transparent dietary list of total fats, energy, carbs, sugar, fiber, cholesterol and sodium intake per meal serving. The informative digital campaign successfully launched in September 2017; customers have been accessing the Nutriguide from their smartphones and punching in their meal choices.
To date, the digital campaign across social media has seen its success in achieving over 5500 followers who are spending approximately two minutes a session on the platform.