#CampaignRadar: Joburg Ballet performs rain dance for WCape
Joburg Ballet and TBWA\Hunt Lascaris have just dropped the latest installment of their Bite-Size Ballet campaign, which sees the ballet company interpret current events into dance. The newest takes on Western Cape’s water crisis in a bid to contribute to the conversation while raising much-needed awareness around water conservation.
“We took inspiration from Queen Modjadji (the Rain Queen) and the Balobedu people in Limpopo Province,” says Joburg Ballet. “However, it was important that Joburg Ballet added its own unique touch to the dance.”
The dance was choreographed and performed by Kitty Phetla, a senior soloist at Joburg Ballet. She referenced videos of the Balobedu rain dance and pulled elements into her own unique and meaningful dance piece. Her wardrobe and the soundtrack were also inspired by the Balobedu people. Directed by Chloe Coetsee of Darling Films, the film was shot at the Theewaterskloof Dam.
“We want to tap into today’s big stories and social conversations, and make ballet and dance part of that mix,” says Peter Khoury, chief creative officer at TBWA\Hunt Lascaris. “Joburg Ballet is a very versatile and diverse company, made up of professional dancers not just from South Africa but from all over the world. While its productions are often of famous, full-length classical ballets like Romeo and Juliet, Bite-Size Ballet allows the company to showcase its creativity in new ways — to create punchy, dynamic work that deals with a range of today’s topics. We want to help introduce the company to a completely different range of people and help those people see that dance can be contemporary and relevant. Ultimately, we hope that our short films will make people see ballet in a different light and introduce new audiences to Joburg Ballet’s live performances on stage.”