#CampaignRadar: Where the best get better
South African agency, Grid Worldwide, has created a campaign for official destination sponsor, Qatar National Tourism Council (QNTC), to celebrate the PSG Winter Training Camp in Doha. The big idea, “Qurated for Performance”, is anchored in the global campaign that broke in December 2018. The concept, “Where the best get better”, is also the title of the TVC.
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Flighting on Qatar’s National Sport Day, 12 February 2019,the TVC features players such as Neymar, Thiago Silva, Gainluigi Buffon and Angel Di Maria working out in extreme desert conditions, state-of-the-art training and rehabilitation facilities, and Khor Aldid (The Inland Sea).
The campaign was launched digitally on the QNTC social media pages as well as CNN, on 13 February.
Client: Qatar National Tourism Council
Campaign Title: Qurated For Performance: Where the best get better
Agency: Grid Worldwide
Chief creative officer: Nathan Reddy
Chief executive officer: Adam Byars
Executive creative director: Clinton Bridgeford
Creative director: Lauren Shewitz
Senior account manager: Rush Bhana
Art director: Schalk Willem Theron
Account manager: Jarryd Buchalter
Production company: The Edge
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