Graffiti artist Falko rockets Ellie over billboard
Internet provider, Webafrica, commissioned Cape Town graffiti artist, Falko, to create a billboard that would change on a weekly basis: commuters on the N1 leaving Cape Town CBD watched Rocket Ellie hurtling through space from one side to the other of the billboard over several weeks, eventually disappearing off the hoarding.
Falko updated the billboard five times over six weeks. The final version sees Rocket Ellie mid-flight in outer space, jetpack in action and ready to see where her imagination (and the internet) will take her.
According to Tim Wyatt-Gunning, Webafrica CEO, it was a fortuitous encounter with Falko on an adventure in Africa that saw them conceptualise the evolving billboard. “We’re about finding that line between what’s expected from an ISP, and the limitless realms of your imagination … and then smudging it out. The internet is not just about tech-savvy people doing tech-savvy things. It’s really all about you and where your imagination takes you. The underlying concept behind Rocket Ellie has been floating around our office for a while now; meeting Falko was the catalyst we needed to make the idea into something tangible.”
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