Burson-Marsteller launches in Indian Ocean Islands, Angola
The African network of global strategic communications and public relations firm, Burson-Marsteller, now covers 53 of the 55 countries on the continent.
Burson-Marsteller Africa has launched Blast Burson-Marsteller in the Indian Ocean Islands (Mauritius, Reunion, Seychelles, Madagascar and Comores) and MO Burson-Marsteller in Angola. The firm has also extended its existing partnership with Icon Burson-Marsteller in Cameroon into two new territories: Congo-Brazzaville and Gabon.
“Today’s announcement reinforces our commitment to ensuring we have a strong presence in every region where our clients need strategic counsel and cutting-edge integrated communications services,” says Don Baer, worldwide Chair and CEO, Burson-Marsteller. “Africa is one of the world’s most-important emerging markets and a vital region for our clients’ global growth strategies. With the most highly developed and expansive footprint on the continent, we have the reach and depth of resources to serve clients currently operating in Africa as well as those planning expansion into the region.”
In 2014, Burson-Marsteller rebranded the network it acquired in 2011 to Burson-Marsteller Africa and simultaneously announced branded partner offices in 27 countries. Later that year, that number increased to 29 with the signing of two additional affiliate partnership contracts, both of which had been long-standing exclusive affiliates. The Burson-Marsteller Africa network is headquartered in Johannesburg and continues to be run by Robyn de Villiers, who founded the network over 25 years ago.