Burson Cohn & Wolfe’s new brand identity
Seven months after the announced merger of Burson-Marsteller with Cohn & Wolfe, Burson Cohn & Wolfe (BCW) has revealed its new brand identity through a new brand mark, corporate website and social media channels. The look and feel is designed to articulate the agency’s expertise in delivering integrated communications solutions for clients across all industry sectors.
“With BCW, we combined the deep expertise of our two heritage organisations — Burson-Marsteller and Cohn & Wolfe — to create an advanced agency to meet the needs of today’s clients and their targeted stakeholders,” says Donna Imperato, BCW global CEO.
“Globally and in Africa, we have the benefit of combining two agencies that have a long history of collaboration, so in a way this is a neat coming together for us,” says Robyn de Villiers, BCW chair and CEO for Africa. “In Africa, we have represented both Burson-Marsteller and Cohn & Wolfe for many years and the merger positions us as the African network to the third-largest global PR player, which is really good news and has positive implications for our clients, agency stakeholders and partners across the continent.”
The BCW network comprises more than 4 000 professionals on six continents, including earned media experts; specialists skilled in research, analytics and insights; creative strategy and activation; digital, social and mobile innovation; and paid media.
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