Burger King switches agencies
“In the last few years, Burger King international has built a reputation in award-winning creativity and we felt it was time to define our brand back home,” says Ezelna Jones, Burger King group marketing executive. “We have joined forces with an agency that is aligned with our ambitious business and brand objectives — and an agency who appreciates the equal importance of the love for our food and our brand. We operate in a highly competitive sector and our competitors have very large marketing budgets. This requires our internal and external team to be committed to the brand, and we were lucky when the team from Saatchi & Saatchi blew us away. We knew we had found the right partner when we felt equally scared and excited at some of the ideas they presented.”
Comments Quinton Luck, Saatchi & Saatchi MD, “Burger King is a global icon brand — but in the South African context, it’s an attacker brand. We love the challenge of bringing our data and creative capabilities together to outperform the competition and ultimately to help accelerate business growth.”
The account will be serviced in Cape Town by a team who brings together creative, digital and data capabilities.