Burger King moves to The Jupiter Drawing Room
The Jupiter Drawing Room Cape Town has been awarded the Burger King account. The business moves from King James Group, the burger joint’s launch agency in South Africa, and the new agency will hold the integrated account with a key focus on PR and digital.
According to Luanne Slingerland, manager: PR and content at The Jupiter Drawing Room Cape Town, Burger King held chemistry sessions with a number of agencies, and then asked candidates to present case studies on relevant past work.
Comments Kevan Aspoas, CEO of The Jupiter Drawing Room Cape Town, “Our focus has always been to produce emotional work that stays with the consumer long after the magazine has been put down, the television switched off, or the laptop shut down. We plan on doing this for BURGER KING in South Africa. It takes more than a print ad to sell a Whopper, and with our experience with food brands, and cheeky approach, we’re looking forward to getting our teeth into the brand and delivering impactful campaigns.”
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