Bridget Johnson joins M&C Saatchi Abel Jhb
Bridget Johnson has joined M&C Saatchi Abel Johannesburg as executive creative partner. Johnson was previously executive creative director Team Red at Ogilvy & Mather Johannesburg, Blue Apple and Ireland/Davenport, respectively.
“It’s getting increasingly difficult to do what we do well, so if you’re going to try, best you have a special team by your side from the get-go,” says Johnson. “From the minute I walked into M&C Saatchi Abel I could sense a vibrant energy and focus on achieving great things. With the support of some of the most-respected names in the industry, I look forward to the challenge. It also helps, of course, that the M&C Saatchi Abel Group services so many of South Africa’s most-beloved and -established brands. Great people and beautiful brands — what more could a girl ask for?”
Comments Mike Abel, chief executive partner of the M&C Saatchi Abel Group, “She has a proven track record of developing both highly effective work for clients and work that has achieved creative global recognition. Moreover, she builds incredible teams around her which perfectly aligns with our unique partner model.”
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