Event: Brand survival in a junk economy
Brand Council South Africa has announced that its annual conference, taking place in November 2017, will centre on the theme “Brand Survival in a Junk Economy”.
This year saw the downgrade of South Africa’s credit rating to junk status, which is already starting to have a dramatic effect on our economy and posing new challenges to business survival. In this new junk economy, hope is not a strategy — especially for businesses in the media and marketing industry.
Some of the speakers
- Craig B Pheiffer, chief investment strategist, Absa Stockbrokers and Portfolio Management
- Ailsa Wingfield, head of thought leadership, Nielsen Holdings
- Robyn Lewis, strategy director, Yellowwood Future Architects
Discussions will include setting the scene for the business and branding community about the reality of doing business and surviving as brands in a junk economy, and sharing insights into how some of the most-successful brands have carved out and held onto their success during an ever-weakening economy.
Additionally, delegates will explore whether or not businesses see the function of marketing and communications as critical to surviving in a junk economy, what this means from a budget perspective, if there are other strategic survival tactics, and what the real impact on the current economic state has been and will be on business.
- 7 November 2017
- The Venue, Greenpark, Sandton
- Cost: Brand Council members R850, non-members R950
Tickets may be purchased at Quicket.