BMW, MINI appoint experience agency
BMW Group has extended its relationship with Accenture Interactive to support the BMW and MINI brands through the delivery and support of content and features across its digital channels worldwide.
Accenture Interactive and BMW Group’s digital teams will be tailoring digital content to local requirements in multiple languages across 120 countries and delivering relevant advertising across all its channels, including search and social. Additionally, Accenture Interactive is providing 24/5 market coaching and support services for BMW and MINI markets worldwide.
“During the past few years, brand identity and digital experience have become a tightly linked pair as a result of the rise of digital platforms,” says Wayne Hull, managing director for Accenture Digital in Africa. “The way world-class brands now express their vision, voice and purpose is by immersing and engaging consumers via digital platforms. Creating seamless, immersive experiences is both a creative and analytical undertaking. The process requires the skills of analysts and user interface specialists as much as it does those of data scientists, data engineers and those in DevOps. Considerations at the design stage span everything from colour connotations, user experience and interfaces to the ways in which data is sourced and used to personalise experience.”
“As BMW’s and MINI’s experience agency, we can offer a new horizontal structure and connected approach to making creative and memorable customer experiences online and to build brand equity,” says Anatoly Roytman, who leads Accenture Interactive in Europe, Africa and Latin America.
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