EXCLUSIVE: Barloworld Equipment appoints Africa-wide media agency
Avatar will be responsible for the overall management of BWE’s advertising material across media platforms, including print, outdoor media and radio, in countries such as Angola, Botswana, Namibia, Eswatini, Lesotho, Mozambique, Malawi, Zambia, and South Africa. Avatar will also carry out research-related activities, including media-habits studies, monitoring of communication campaigns and concurrent tracking studies to ensure insight-driven media execution.
“We are excited to partner with Avatar. Their proven experience in advertising, and their data-driven methodology aligns with our marketing strategy,” says Dr Samantha Swanepoel, BWE chief experience officer.
Barloworld Equipment is the dealer for Cat earth-moving machines and Cat power systems in all its southern African territories: Angola, Botswana, Eswatini, Lesotho, Malawi, Mozambique, Namibia, South Africa and Zambia, as well as in the DRC’s Katanga Province (joint venture with Tractafric Equipment) and in Zimbabwe (joint venture with Barzem).