AVATAR wins Caltex, opens in Cape Town
Following a three-way pitch late last year, AVATAR has been awarded the Caltex digital account by Chevron South Africa. As a result, AVATAR will be opening a new Cape Town office.
“We were invited to pitch for the Caltex digital account and went through the process late last year, alongside leading Cape Town-based agencies. We were thrilled when Chevron told us early this year that we’d won the business,” says Zibusiso Mkhwanazi, CEO of AVATAR, adding that the agency will be opening an office in the Mother City.
“AVATAR is an integrated agency with digital at the core, so the ideas we had for the Caltex account weren’t ideas siloed around digital,” he says. “AVATAR’s thinking extended into the brand’s core business, around how we get consumers to the Caltex fuel pump, together with the customers’ experience at the pump and how the brand can continue to add value to people after they leave. For us, it’s all about how the brand can better engage with the customer using all the channels available, including traditional media.”
“Understanding of our business”
“AVATAR’s understanding of our business, our operating environment and our target markets, coupled with their business-focused interpretation of our brief, demonstrated acumen not only for driving sales but the complete offering that Caltex provides across its network,” says Price Njokweni, general manager market support at Chevron.
AVATAR was established in 2012 as a full-service marketing agency with digital at the core, by Mkhwanazi and Veli Ngubane (who serves as chief creative officer). According to Mkhwanazi, the agency has had 100% growth in three consecutive financial years and is now employing 50 people. Clients now include Brand South Africa, FOX Africa, BET, National Geographic Africa Channels, South African Airways, Sanofi, the Limpopo Tourism Agency, The Nelson Mandela Children’s Fund, financial services provider Ubank and Chevron.
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