Appletiser gains traction in Spain
Appletiser, South Africa’s home-grown sparkling apple-juice brand, has been taking off in Spain, with new market launches planned across Western Europe and the Americas. The brand launched just over 50 years old, having started in 1966 on a farm in Elgin Valley in the Western Cape.
Spain is the first big market to launch the brand in Western Europe since The Coca-Cola Company acquired it a little over two years ago; since then, Appletiser has been successfully rolled out across southern Africa.
Coca-Cola sent out over 20 000 presentation kits to the Spanish market as an introduction. The drink is now stocked by over 43 000 customers across the country.
“Our strong belief in the brand proposition — combined with the fact that Appletiser is now produced locally in Spain — helped us get the new glass bottler in Bilbao on board at an early stage, building the close relationship you need for a successful launch,” says Óscar González Ramírez, Spanish brand manager.
“We are proud to see how this local brand has grown — first in its home market — and now in Europe and beyond,” says Andrea Shuttleworth, Appletiser head of marketing. “We look forward to supporting Appletiser as it expands into more of Coca-Cola’s territories.”
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