All the 2017 AMASA Award winners
This year, the Roger Garlick Grand Prix Award went to Halo Advertising for its outstanding work on its Jacaranda FM, #MoreMusicYouLove campaign at last week’s fourth annual AMASA Awards in Sandton. The awards celebrate innovative ‘all-round’ media campaigns in the media and advertising industry.
“This year’s winner checked all three of the most important boxes: innovation, strategy and execution. We’re so incredibly impressed with their imaginative and forward thinking strategy,” says Wayne Bishop, AMASA chairman and head of the AMASA Awards portfolio.
According to Bishop, with a total of 127 candidates entered into this year’s awards, the standard and quality of entries were some of the best the awards and judging committee has ever seen. This made all selections and identifying the overall Roger Garlick Grand Prix incredibly challenging but inspiring at the same time.
All the winners
|Best Branded Content||PHD||Cell C – Break The Net||Gold|
|Best Branded Content||The Niche Guys||CloseUp Toothpaste Make you move||Highly commended|
|Best Contribution by a Media Owner||MediaMark||Sun International Time Square Bandit||Highly commended|
|Best Event / Experiential||Halo Advertising||Jacaranda More Music You Love||Gold|
|Best Integrated: Financial||OMD||Standard Bank Kidz App||Gold|
|Best Integrated: Public Service||NONE|
|Best Integrated: Retail||MindShare||KFC Soundbite||Gold|
|Best Integrated: Retail||TMI Media & 140 BBDO||Dunkin Donuts||Highly commended|
|Best Integrated: FMCG||Starcom||Lunch Bar New Wrapper||Gold|
|Best Integrated: Media||Halo advertising||Jacaranda More Music You Love||Gold|
|Best Integrated: Travel, Entertainment & Leisure||The MediaShop||SA Tourism||Highly commended|
|Best Online||Native VML||Nedbank See Money Differently||Gold|
|Best Pro Bono / Cause Related||Havas||She Loves Beer||Gold|
|Best Social Media||Native VML||Nedbank Passion Playoffs||Highly commended|
|Best Social Media||MindShare||KFC Soundbite||Gold|
|Best Sponsorship||OnPoint PR and M&C Saatchi Abel||Nedbank The Reimagination Project||Highly commended|
|Best Sponsorship||Playmakers||Coca Cola That’s Gold SuperSport||Gold|
|Best Tactical Use of Media||PHD||SANBS – Stock Indicators||Gold|
|Best Trade Marketing Campaign||Ads24||Food for Thought||Highly commended|
|Best Use of Mobile||Mark1||KFC Add Hope||Highly commended|
|Best Use of Small Budget||Hitch Digital||Investec||Gold|
|Best Use of Technology & Data||Halo Advertising||Jacaranda More Music You Love||Highly commended|
|Best Use of Technology & Data||Techsys Digital||Windhoek Pure Beer Detector||Gold|
|Ignition (Student Awards)||University of Johannesburg||One & a Half Bags||Gold|
|Roger Garlick Grand Prix||Halo Advertising||Jacaranda More Music You Love|
For the shortlist, go to www.amasa.org.za/ceremony-2017/amasa-awards-2017-shortlist-2/.