Ads24 appoints new content head
Ads24 has appointed Gayle Edmunds as the strategic projects editor of its new content hub. “This marks and exciting evolution in Ads24’s client offerings,” says Marise van der Lith, Ads24 brand manager. “We believe she is the perfect person to spearhead this department and we can’t wait to see her enthusiasm, professionalism and creativity in action.”
Comments Edmunds, “I expect to expand on an existing portfolio of work to include those Ads24s clients who want to try something new and exciting to reach end consumers. I hope to reinforce the power of well-crafted content and how it can change the world if it is created for that purpose. I believe that moving to this role enhances that ability as it opens up the possibilities of more and more powerful partnerships across platforms, formats and audiences.”
Edmunds graduated with a master’s degree in journalism from Rhodes University and began her career in journalism in 1999; she’s worked across the board for a number of publications, taking on roles including managing editor most recently.