Adform opens in Jozi
Adform has expanded into South Africa. The move is meant to strengthen the integrated advertising technology platform’s existing SA relationships through an on-the-ground presence in Johannesburg, specifically supporting in the areas of sales and client services.
Yannick Kabangu will lead Adform’s SA operations as account director; previously, he worked for Conversant Media and CJ Affiliates prior to heading a local affiliate marketing network. He will report to Pawan Setpal, MEA account director, who will lead in executing the business objectives for the wider Middle East and African (MEA) market.
Founded in Copenhagen, Denmark, over 17 years ago, Adform has expanded into 28 countries across EMEA, APAC, and the US. The SA launch follows Australia and China in 2018, and India in 2017.