Account wins: Saatchi & Saatchi Synergize gets Betterbond, Clickatell, Hi-Tec, AA
Saatchi & Saatchi Synergize, the digital search marketing/digital arm of Saatchi & Saatchi, has won the following four accounts: home loan facilitators BetterBond, mobile messaging and transaction services company Clickatell, sports brand Hi-Tec Sports, and the Automobile Association (AA) of South Africa.
Services to be delivered include paid media campaigns to convert new customers and upsell new offerings to existing customers and SEO, for better organic visibility in Google.
Publicis Groupe acquired Synergize in December 2013.
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