IEC picks Darkstar as new agency
Darkstar has been confirmed as the communications agency of choice for the IEC after successfully winning a pitch against the incumbent TBWA\Hunt\Lascaris.
Darkstar managing director, Ashley Rametse, says that the agency’s scope of work is focusing on the 2014 national and provincial elections, extending to the 2016 municipal elections. “Our creative challenge was to develop a campaign that speaks to every South African no matter their age, income, race or lifestyle stage.”
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