Accenture launches design, innovation studio in SA
Accenture has launched its first design and innovation studio on African soil, Fjord Johannesburg. Opening in November 2018, it will be located at Accenture’s new 3875m² offices in Waterfall, Midrand, and will be led by design director, Marcel Rossouw.
This marks the 28th design and innovation consultancy of Accenture Interactive globally and the first Fjord design studio in Africa; the aim is to significantly expand the local company’s design capabilities.
“Brands are constantly asking, ‘How does one take a business need or problem, build that out into a definition of a service experience, and then bring it to market?’ It’s about re-engineering existing service experiences, identifying customer needs, prototyping rapidly, iterating often and proving or disproving assumptions,” says Rossouw. “But it’s also about getting feedback from customers. The combination of these factors helps companies advance towards the ultimate service experience.”
“Great design tells great stories,” explains Wayne Hull, Accenture Digital MD and Accenture Interactive lead in Africa. “It unifies a brand, drives innovation and makes the brand or service distinctive and hyper-relevant in both the digital and physical worlds. This is critical to achieving results. Having Fjord Johannesburg as part of Accenture Interactive, and collaborating with all of Accenture Africa, will provide unique experiences and forward-thinking capabilities for our clients.”
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