Accenture Interactive to acquire Droga5
Accenture has entered into an agreement for New York-based creative agency, Droga5, to become part of Accenture Interactive. Founder David Droga will remain in his role as creative chairman of Droga5, Sarah Thompson will continue as global CEO and Bill Scott will remain as UK CEO, working alongside the rest of the agency’s management team.
“The future of brand-building is not just about creating great ideas; it’s about creating great experiences,” says Brian Whipple, Accenture Interactive global CEO. “We’re excited to work with David Droga and his team of brand strategists and creative minds to further our ambition to improve the full human experience with brands. As we celebrate the 10-year anniversary of Accenture Interactive, joining forces with Droga5 will be a game-changing milestone for us and the industry as we continue to assemble the right mix of capabilities for the modern-day marketer.”
“Since day one, we have worked hard to push our industry forward and, hopefully, make a positive impact for all,” says Droga. “The world of advertising is changing, and we are excited for this incredible opportunity with a company that will add more dimension to our best ideas and push us beyond our existing ambitions. The proposition we can bring to market with Accenture Interactive will transform the industry.
“This is the start of an exciting new chapter in Droga5’s history. Accenture Interactive is one of the most-disruptive forces in the industry, and we have always been a safe space for audacious ideas. I’m confident they are the best partner to grow our business and provide greater opportunities for our clients and our people. Why live off past glories when you can get busy trying to create new ones?” concludes Droga.
Completion of the acquisition is subject to customary closing conditions, including US antitrust clearance. Financial terms of the agreement haven’t been disclosed.
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