Absa completes African rebrand
Absa Group’s Barclays-branded subsidiaries in seven African countries — Botswana, Ghana, Kenya, Mauritius, Seychelles, Tanzania and Zambia — have been renamed to “Absa”, completing the name change across the continent. Absa Group’s subsidiaries in Uganda and Mozambique were renamed in November 2019.
The renaming follows Absa’s separation from Barclays PLC, a three-year process scheduled for completion by mid-2020.
“More than a name change, this is a milestone that brings us closer to realising our ambition as a leading African bank to support growth and development on the continent and beyond,” says Daniel Mminele, Absa Group chief executive. “We are now united under a single brand in 12 countries in Africa.” Absa also has representative offices in London and New York.
The group-wide rebranding programme started with the launch of a refreshed visual identity in South Africa in July 2018.