AB InBev Global Brands appoints South African agency
Following a three-way pitch process earlier this month, the King James Group has been awarded the AB InBev Global Brands business. Through this new partnership, the global brewers will collaborate with the integrated agency to establish and grow its international brands, including Corona, Stella Artois and Beck’s, in South Africa.
Comments Alastair Hewitt, brand director: high end & global brands at AB InBev, “We are excited to be working with King James as our key partner on Global Brands going forward. The team has a passion and great understanding of what we are wanting to achieve and together we can create great excitement in the beer category in South Africa and into Africa.”
Adds Alistair King, King James Group CCO, “King James was founded on a liquor brand and, since then, much of the work we are most proud of was done in the category. So, yes, the prospect of working on such extraordinary beer brands as these has us absolutely salivating.”