2018 IMC Conference announced
The 2018 Integrated Marketing Communications Conference (IMC) will be held at Vodaworld in Midrand on 8 February 2018. Expect debates, networking platforms and learning content — all packed into one day — as big brands, top agencies and media owners come together to examine how the local and continental marketing industry is embracing new and exciting trends in the emerging market space.
The day will see 27 of the industry veterans present across three stages, tackling nine topical themes in interactive sessions, before the 350 delegates. Themes including artificial intelligence, digital marketing technologies, e-commerce and digital disruption showcase evolving tools, while sessions on customer experience and consumer insights explore the world of the customer. Inbound marketing and influencer marketing examine the trends behind the buzzwords. A core theme also deals with the creative process, zoning in on generating the big idea.
For more information about IMC 2018, go to imcconference.com.